Thủ Thuật về Which of the following refers to a written statement of why a company exists and what it plans to accomplish? Mới Nhất
Bùi Mạnh Hùng đang tìm kiếm từ khóa Which of the following refers to a written statement of why a company exists and what it plans to accomplish? được Update vào lúc : 2022-08-22 08:18:03 . Với phương châm chia sẻ Thủ Thuật Hướng dẫn trong nội dung bài viết một cách Chi Tiết Mới Nhất. Nếu sau khi đọc Post vẫn ko hiểu thì hoàn toàn có thể lại phản hồi ở cuối bài để Admin lý giải và hướng dẫn lại nha.We won’t be offended if you’re wondering, “What’s the point of all this?”
Nội dung chính- Unleashing the Power of PurposeMission and Vision Statements ExplainedApplicationHow to Create a Mission StatementStep 1: Develop Your Winning IdeaStep 2:
Clarify Your GoalHow to Create a Vision StatementStep 1: Find the Human Value in Your WorkStep 2: Distill Into ValuesStep 3: Combine Your Mission and ValuesWhich of the following process divides a company's activities into primary and support activities central to creating customer value?Which of the following is the first stage of the strategy formulation?What is the term that describes the overall purpose of a business?How company divides its activities among separate units and coordinates activities among units?
Trust us: creating these statements is worth the sweat. They’re far more than formalities and really can be useful for your organization.
Your mission statement highlights your company’s core values and helps everybody – from your customers to your employees – immediately understand what your business is about and how you’re different from your competitors.
Your vision statement serves as a roadmap of sorts. It’s an inspiring reminder of what you’re working toward, which is easy to lose sight of when you’re bombarded with the day to day.
But here’s the thing: you can’t stop just creating them. In order for them to do their job, you need to actively promote and live them.
That doesn’t just mean slapping them up on your website or printing them on a poster that hangs in your break room. You need to integrate them as core parts of your culture by always acting and making decisions with those statements in mind.
Plus, you need to educate your employees about what your mission and vision are, and what they really mean. One survey found that a whopping 61% of employees didn’t know their company’s mission statement. You can’t really expect your team to help you achieve your mission and vision if they don’t know what they are.
So, give new employees the message on day one. Make your company mission and vision part of the onboarding process for new hires, and return to these statements whenever you’re launching new projects, problem-solving, brainstorming, or making big decisions.
Do that, and your mission and vision statements won’t be a formality. They’ll be fundamental to the way you do business.
10 MIN READ
Unleashing the Power of Purpose
Imagine going to work each day, full of purpose and conviction. You strongly believe in your organization's values, and you are passionately committed to its mission.
Because you understand the good that your organization does in the world, you love what you do. You're happy to come into the office, and you put your heart and soul into your work, because you know it matters.
People can be genuinely inspired if their organization has a compelling vision and a clear, worthwhile mission; and these can be powerfully expressed in well-crafted mission and vision statements.
[embed]https://www.youtube.com/watch?v=IgMqctjVpyY[/embed]
Click here to view a transcript of this video.
These statements can be highly motivating when they are expressed clearly and with intent, and when they are communicated effectively to everyone in your organization. They also express your organization's purpose to customers, suppliers and the truyền thông, on whom they can have the same effect.
In this article, we'll explore how to create motivating mission and vision statements.
Mission and Vision Statements Explained
These statements are the words leaders use to explain an organization's purpose and direction. When expressed clearly and concisely, they can motivate your team, or the organization as a whole, with an inspiring vision of the future.
The two statements do distinctly different jobs:
Purpose
Mission statements define your organization's purpose and its primary objectives. They are set in the present tense, and explain why you exist as a business, both to members of your organization and to people outside it. Mission statements tend to be short, clear and powerful.
Vision statements also define your organization's purpose, but they focus on its goals and aspirations. These statements are designed to be uplifting and inspiring. They're also timeless: even if the organization changes its strategy, the vision will often stay the same.
Application
Usually, people write these statements for an organization, or for an organizational unit or a team. You can also create statements to define the goals of long-term projects or initiatives.
Examples
Some examples of Mission Statements are shown below:
- Bristol-Myers Squibb Company (pharmaceuticals) – "To discover, develop,
and deliver innovative medicines that help patients prevail over serious diseases."Walgreens (drugstores) – "Champion the health and well-being of every community in America."Nike (sportswear) – "To bring inspiration and innovation to every athlete in the world."The Dow Chemical Company (chemicals) – "Become the most innovative, customer-centric, inclusive and sustainable Materials Science Company in the world.Amazon (online retail) – "Our vision is to be earth's most customer-centric company."
Some examples of Vision Statements are shown below:
- PepsiCo (retail) – "Be the global leader in convenient foods and beverages by winning with purpose."Amnesty International (nonprofit) – "Our vision is a world in which every person enjoys all of the human rights
enshrined in the Universal Declaration of Human Rights and other international human rights instruments."Ikea (retail) – "To create a better everyday life for the many people – for customers, but also for our co-workers and the people who work our suppliers."The American Society for the Prevention of Cruelty to Animals (ASPCA) (nonprofit) – "The vision of the ASPCA is that the United States is a humane community in which all animals are treated with respect and kindness."
These examples are concise, focused and inspiring. Do everything you can to make your statements similarly succinct – long, rambling statements can be difficult to decipher and lead to confusion.
How to Create a Mission Statement
To develop your mission statement, follow the steps below:
Step 1: Develop Your Winning Idea
First, identify your organization's "winning idea," or unique selling proposition (USP). This is the idea or approach that makes your organization stand out from its competitors, and it is the reason that customers come to you and not your competitors.
Step 2: Clarify Your Goal
Next, make a short list of the most important measures of success for your winning idea.
For instance, if it is to create cutting-edge products in a particular industry, how will you know when you've accomplished this goal? If your idea is to provide excellent customer service, what key performance indicator will let you know that your customers are truly satisfied?
You don't have to include exact figures here, but it's important to have a general idea of what success looks like, so that you know when you've achieved it.
Combine your winning idea and success measures into a general, but measurable goal. Refine the words until you have a concise statement that expresses your ideas, measures and a desired result.
Keep this statement in the present tense, and make sure it is short, simple, clear, and không lấy phí of jargon. Yes, the language needs to be inspiring, but don't include adjectives just so it "sounds better."
Example 1Produce store Farm Fresh Produce's winning idea is to "provide farm freshness." The owner identifies two key measures of the company's success: freshness and customer satisfaction. She creates the following mission statement, which combines the winning idea and her measures of success:
"To be the number one produce store in Main Town by selling the highest quality, freshest farm produce directly from farm to customer, with high customer satisfaction."
Example 2Carl has just become the leader of a new team. The team will focus on one key project: streamlining the organization's internal databases, so that the entire system runs smoothly and without problems.
With this in mind, Carl creates a mission statement to guide his team's understanding of their purpose:
"Our team's goal is to streamline our organization's database management system within 12 months. We will develop a new system that is easy to use and reduces the frequency of user errors."
How to Create a Vision Statement
Step 1: Find the Human Value in Your Work
First, identify your organization's mission. Then uncover the real, human value in that mission. For example, how does your organization improve people's lives? How do you make the world a better place?
Our articles on working with purpose and The Triple Bottom Line include tips that you can use to find the deeper meaning in what you do.
Step 2: Distill Into Values
Next, identify what you, your customers and other stakeholders value the most about how your organization will achieve this mission. Distill these into values that your organization has, or should have.
Some examples of values include excellence, integrity, teamwork, originality, equality, honesty, freedom, service, and strength.
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If you have a hard time identifying your organization's values, talk to your colleagues and team members. What values do they think the organization stands for, or that it should stand for?
Step 3: Combine Your Mission and Values
Combine your mission and values, and polish your words until you have an inspiring statement that will energize people, inside and outside your organization.
It should be broad and timeless, and it should explain why the people in your organization do what they do.
Example 1The owner of Farm Fresh Produce examines what she, her customers and her employees value about her mission.
The four most important values that she identifies are freshness, healthiness, tastiness, and the "local-ness" of the produce. Here's the vision statement that she creates and shares with employees, customers and farmers alike:
"We encourage the families of Main Town to live happier and healthier lives by providing the freshest, tastiest, and most nutritious local produce from local farms to their table."
Example 2Carl looks the values that are key to achieving his team's goal, and considers their mission statement. He identifies several important values, such as challenge, dependability and teamwork. He then creates this statement that combines his team's mission and values:
"We will challenge our skills and abilities, and create a database system that's strong, dependable and intuitive, allowing our colleagues to work quickly and effortlessly."
Key Points
Mission and vision statements are concise, inspiring statements that clearly communicate the direction and values of an organization.
These statements can powerfully explain your intentions, and they can motivate your team or organization to realize an inspiring vision of the future.
When writing them, make sure that you understand your organization's USP, or "winning idea." You'll also need to clarify your organization's values, and distill them into statements that are concise, engaging and uplifting.
Which of the following process divides a company's activities into primary and support activities central to creating customer value?
A value chain analysis divides a company's activities into primary activities and support activities and identifies those that create customer value.Which of the following is the first stage of the strategy formulation?
The first step is to define the vision, mission, and values statements of the organization. This is done in combination with the external analysis of the business environment (PESTEL) and internal analysis of the organization (SWOT).What is the term that describes the overall purpose of a business?
Mission statement. - a formal document that describes the firm's overall purpose and what it hopes to achieve in terms of its customers, products, and resources.How company divides its activities among separate units and coordinates activities among units?
Organizational structure is the way in which a company divides its activities among separate units and coordinates activities among those units. Tải thêm tài liệu liên quan đến nội dung bài viết Which of the following refers to a written statement of why a company exists and what it plans to accomplish?