Thủ Thuật về Give an example of a complementary product or service complementor in the healthcare industry 2022
Hoàng Duy Minh đang tìm kiếm từ khóa Give an example of a complementary product or service complementor in the healthcare industry được Update vào lúc : 2022-10-07 23:36:20 . Với phương châm chia sẻ Bí kíp về trong nội dung bài viết một cách Chi Tiết 2022. Nếu sau khi đọc Post vẫn ko hiểu thì hoàn toàn có thể lại Comment ở cuối bài để Tác giả lý giải và hướng dẫn lại nha.See also:
Porter’s Five Forces of Competition
Threat of New
Entrants
Supplier Power
Buyer Bargaining Power
Threat of Substitutes
Intensity of Rivalry
- Porter’s Sixth Force DefinitionPorter’s Complementors AnalysisSixth force of Porter’s- Example
Porter’s Sixth Force Definition
Complementors,
Porter’s sixth force, are companies or entities that sell or offer goods or services that are compatible with, or complementary to, the goods or
services produced and sold in a given industry. Complementary goods offer more value to the consumer together than apart. When one product or service complements another there exists a condition called complementarity; a sort of commercial symbiosis. Complementors are often considered the sixth force of Porter’s industry analysis framework. The presence of Porter’s complementors can influence the
competitive structure of an industry.
Download the External Analysis whitepaper to gain an advantage over competitors by overcoming obstacles and preparing to react to external forces, such as it being a buyer’s market.
Porter’s Complementors Analysis
Porter’s six forces provide a method for industry analysis. The presence of the sixth force of Porter, complementors, can benefit or hurt the firms competing in an industry, depending on the circumstances. If business is booming for the complementors, then this could positively affect the business of the firms in the given industry. On the other hand, if business is slow for the complementors, this could adversely affect the business of the firms in the given industry. So, complementors and complementary goods do not necessarily increase or decrease the competitiveness of an industry, they merely add another layer to the structural complexity of the competitive environment.
Sixth force of Porter’s- Example
According to Porter’s six forces, complementary goods offer more
value to the consumer together than apart. When one product or service complements another, there exists a condition called complementarity. For illustrative purposes, please consider the following complement examples.
A
very simple example of complementary goods, the sixth force of Porter’s framework, is the hotdog and the hotdog bun. A normal consumer prefers to eat a hotdog in a hotdog bun. Rarely would a consumer purchase hotdogs without also purchasing hotdog buns, and rarely would a consumer purchase hotdog buns without also purchasing hotdogs. Under the six forces model
Porter coined, these two products are complementary.
In the six forces of competition, an example of complementary industries is the tourism industry and the airline industry. When a consumer heads to a tourist destination, he or she often gets there on an airplane. Similarly, whenever a
consumer travels on an airplane, that consumer is most likely going to visit a destination which is a part of the tourism industry, such as a khách sạn or a rental car agency. These two industries are proved complementary by the six forces analysis.
Porters sixth force has become a central theory to in business management and is commonly discussed to this day. As you use Porter’s
sixth force of competition to shape profit potential, it’s important to expand analysis by evaluating the entire external environment. Download the không lấy phí External Analysis whitepaper to overcome obstacles and be prepared to react
to external forces.
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As traditional companies move toward the dot-com space and the dot-coms build toward the physical space, the sweet spot lies where they meet — the combination of dot-com capabilities in a traditional organization. But the speed with which companies get to that point is critical and demands a new kind of business partner we call a complementor.
A complementor is a company outside your industry that has a significant influence a certain moment over your customers. Complementors can lead you to crucial customer information before the customers actually have to make a buying decision, giving you a great opportunity to influence their decision.
The Century 21 Real Estate Corporation is a great example of a complementor to the telecommunications industry. Why is Century 21 important to telecoms? Century 21 knows when people are moving, knowledge that, when shared with a telecom, gives it the first opportunity to retain an existing customer or attract a new customer in its service area.
Other complementor relationships might include real-estate developers and electrical equipment suppliers; service-station owners and direct satellite vendors who can beam content to the video screens on new gas pumps; baby gift registries and college investment plans; home gym manufacturers and vitamin supplement suppliers. But companies shouldn’t look too far afield for complementors, or they will miss those right in front of their face. A complementor is basically any firm that has information that will lead to a giảm giá.
Why are these partnerships so important? The answer is speed. Putting a world-class dot-com capability online takes traditional companies, on average, 5,000 hours of planning and an additional 28,000 hours for the first release, according to Netscape research.
Dot-com entrepreneurs can operate far more quickly. One I met on a plane cemented a giảm giá with our company and began operations in 100 days; 65 days later he was offered $4.2 million for his company. All this after an investment of only $217,000. Alliances are the only way to operate that speed. (However, with dot-com valuations significantly reduced since early 2000, many potential complementors may make more tempting acquisition targets.)
America Online Inc. does three to four major đơn hàng — and another dozen or so of a smaller size — every quarter. It’s all a part of rounding out the experience for and providing a scope of services and capabilities to our customers that we couldn’t do by ourselves.
The whole idea of looking inside your own industry for partners is pretty much passé. You need to look outside your industry, determine who complements your offering by influencing your customers’ decisions on an ongoing basis, and develop relationships with those companies that can help you deliver more innovative products and services faster.
Authors
Kevin G. Coleman,Kevin G. Coleman is chief strategist of the Netscape Division of America Online Inc. He holds three U.S. patents, three Excellence in Design awards from Design News, and the 1991 Bronze IDEA Award from Business Week. Tải thêm tài liệu liên quan đến nội dung bài viết Give an example of a complementary product or service complementor in the healthcare industry
