Mẹo về Different individuals have different reasons for wanting to buy therefore the salesperson must 2022
Bùi Văn Đạt đang tìm kiếm từ khóa Different individuals have different reasons for wanting to buy therefore the salesperson must được Update vào lúc : 2022-10-09 11:30:09 . Với phương châm chia sẻ Kinh Nghiệm Hướng dẫn trong nội dung bài viết một cách Chi Tiết Mới Nhất. Nếu sau khi đọc tài liệu vẫn ko hiểu thì hoàn toàn có thể lại Comment ở cuối bài để Tác giả lý giải và hướng dẫn lại nha.The original version of this article, authored by Scott Albro, was published by TOPO, now Gartner.
Like many other professions, sales is facing some pretty radical changes. To survive in this environment, salespeople need a new set of skills.
Nội dung chính- No. 1: Understand what the buyer wantsNo. 2: Sell in a buyer-responsive mannerNo. 3: Use psychology to engage the buyerNo. 4: Establish trust with the buyerNo. 5: Communicate succinctlyNo. 6: Act on what the customer is sayingNo. 7: Demonstrate subject matter expertiseNo. 8: Help (as opposed to close) prospectsNo. 9: Tell
compelling storiesNo. 10: Become great copywritersNo. 11: Sell effectively over the phoneNo. 12: Be socially active with target buyersNo. 13: Personalize interactionsNo. 14: Use a variety
of marketing skillsNo. 15: Help prospects
achieve next stepsNo. 16: Use sales technology to boost productivityNo. 17: Link daily activities to quotaNo. 18: Manage their pipeline like a portfolioWhy should a salesperson be familiar with the basic types of buyer needs?Are a buyer's need to purchase the most satisfying product for the money?Why is the process by which prospective buyers consider the information presented by the salesperson referred to as a black box?What are benefits in sales?
By analyzing trends and observing behaviors, we have identified a core set of 18 sales skills that help some of the world’s best salespeople succeed.
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No. 1: Understand what the buyer wants
Understanding the buyer is the foundation of effective selling, but it involves more than just knowing who the buyer is. Instead, it’s about identifying the experience the buyer wants to have as they consider making a purchase in your market.
Your buyer has a set of expectations about that experience and your job as a salesperson is to exceed those expectations. You can’t exceed them if you don’t understand the experience that the buyer wants to have.
No. 2: Sell in a buyer-responsive manner
When a salesperson understands the buyer, they can engage in buyer-responsive selling. The idea here is to provide the buyer with what they want, when they want it.
If, for example, your buyer needs a trial to evaluate your product but can’t allocate more than 30 minutes to it, give them a không lấy phí trial that is easy to set up, easy to use and demonstrates the value of your product in five minutes or less.
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No. 3: Use psychology to engage the buyer
There are a variety of psychological techniques you can use to create deeper engagement with your target buyers. One effective tip is to make sure that the customer knows you won’t take too much of their time.
No. 4: Establish trust with the buyer
Buyers like to do business with people they trust. Good salespeople view their ability to establish trust with the buyer as a core sales skill.
No. 5: Communicate succinctly
Buyers often value how information is presented more than the information itself. A good rule is to never try to communicate more than three important points in a single conversation with a buyer.
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No. 6: Act on what the customer is saying
The best salespeople take action based on what they hear from their customer. It’s not good enough to just listen — you need to internalize what the buyer has said and then do something about it.
No. 7: Demonstrate subject matter expertise
Salespeople need to understand the buyer, including the pressing issues the buyer is facing and what they want as they work their way to a purchase. They also need to have expertise about their own product or service and the industry.
No. 8: Help (as opposed to close) prospects
Buyers don’t want to be closed; they want to be helped. That’s why “always be helping” is the new “always be closing.” Remember this every time you interact with a buyer.
No. 9: Tell compelling stories
Buyers don’t really want to hear about your product or service. Good salespeople know this and weave the product or service they’re selling into a larger story that has an arc and ends with the customer receiving what they want, which is usually not your product.
For example, when a business buys a phone system, they don’t really want to buy a phone system — they want to grow their revenue and recognize that the phone is an effective tool for doing that.
No. 10: Become great copywriters
Salespeople must be able to write. It’s one of today’s most important sales skills given how much sales uses email to communicate with buyers. There are a few rules to keep in mind when it comes to sales copywriting:
- The less you write, the better. Try to keep written communications short and sweet. Avoid using generic copy. You should take the time to personalize as many of your communications as possible.Use
bullets to format your copy. Lists are just easier for customers to digest. Finally, start and conclude your written communications with a call to action that asks the buyer to take a next step.
No. 11: Sell effectively over the phone
Field sales is moving inside and the face-to-face meeting is quickly becoming the 60-minute teleconference. As a result, salespeople need to be effective managing sales calls using the phone.
This requires different skills such as the ability to read the tone of someone’s voice or measure the cadence of the conversation to determine whether the prospect is satisfied or not.
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No. 12: Be socially active with target buyers
Social truyền thông has given rise to the field of social selling. A lot of salespeople view their participation on Meta, and LinkedIn as one of the more effective sales skills.
Some of the best salespeople do things like organize dinners for groups of buyers they are interested in getting to know. Very little selling takes place these mini-events.
No. 13: Personalize interactions
Buyers don’t want the generic message or sales pitch; they want something that’s specific to them. One way to accomplish this is to weave messaging and content that is specific to the buyer’s demographics into your sales efforts.
In a B2B setting, this might involve using specific industry examples. On the consumer side, it might involve tailoring how you communicate with a buyer depending on their age and gender. You can also reference recent events in the buyer’s personal or professional life (depending on the sales context) to personalize your interactions.
No. 14: Use a variety of marketing skills
Salespeople with advanced marketing skills tend to fare well. For example, content selling is an important skill that salespeople can use to move the buyer through the buying cycle.
Sales management is borrowing from marketing and enforcing chiến dịch-like structure on many sales activities. For example, some organizations are using a chiến dịch format to structure how they conduct traditional sales activities like prospecting.
No. 15: Help prospects achieve next steps
It’s no longer good enough to agree on next steps, you actually have to help the buyer achieve those next steps. Let’s say a buyer you’ve been working with needs to get the CEO’s approval before they can make the final decision. You should provide the buyer with the information, content and tools they will need to persuade the CEO that your product or service is the right one.
No. 16: Use sales technology to boost productivity
Many sales organizations use technology to become more efficient and shorten the length of the average sales cycle. Salespeople who can use technology to become more productive have a significant advantage over their peers, as they are able to spend more time selling.
No. 17: Link daily activities to quota
Achieving quota isn’t something that magically happens the end of the month or the quarter. The best salespeople focus on the daily tasks or activities they know will set them up to achieve their quota.
This sales skill is usually learned over time but it’s invaluable. For example, a sales professional might know that if they have a certain number of meetings with prospects this month, that this will allow them to achieve quota next month.
No. 18: Manage their pipeline like a portfolio
The best salespeople manage their pipeline much like a hedge fund manager would manage their portfolio. They invest time in a number of opportunities knowing that some will close and some will not.
They track the performance of each opportunity, as well as the aggregate performance of their entire pipeline on a daily or weekly basis. They are also able to conduct a “bottoms up” analysis of their pipeline any time to determine where they sit relative to their quota target.
Why should a salesperson be familiar with the basic types of buyer needs?
It is important for salespeople to be familiar with the basic types of buyer needs to help ensure that: no significant problems or needs have been overlooked in the process of needs discovery.Are a buyer's need to purchase the most satisfying product for the money?
Economic needs - the buyer's needs to purchase the most satisfying product for their money.Why is the process by which prospective buyers consider the information presented by the salesperson referred to as a black box?
The process by which prospective buyers "internalize" or consider the information presented by the salesperson is referred to as a black box because: salespeople cannot read a buyer's mind.What are benefits in sales?
What is a Benefit? Benefits are the outcomes or results that users will (hopefully) experience by using your product or service – the very reason why a prospective customer becomes an actual customer. Tải thêm tài liệu liên quan đến nội dung bài viết Different individuals have different reasons for wanting to buy therefore the salesperson must