Kinh Nghiệm Hướng dẫn In terms of global business strategy and structure, a domestic exporter strategy: Mới Nhất
Bùi Mạnh Hùng đang tìm kiếm từ khóa In terms of global business strategy and structure, a domestic exporter strategy: được Update vào lúc : 2022-11-30 05:22:08 . Với phương châm chia sẻ Bí quyết Hướng dẫn trong nội dung bài viết một cách Chi Tiết 2022. Nếu sau khi tham khảo Post vẫn ko hiểu thì hoàn toàn có thể lại Comment ở cuối bài để Mình lý giải và hướng dẫn lại nha.Chapter 7: Competing in International Markets
Nội dung chính Show- Multidomestic StrategyGlobal StrategyTransnational StrategyImage descriptionWhat is the domestic exporter strategy?Which of the following best describes the domestic exporter strategy for developing global business?What are the strategies in global business?What are the 4 global strategies?
A firm that has operations in more than one country is known as a .The largest MNCs are major players within the international arena. Walmart’s annual worldwide sales, for example, are larger than the dollar value of the entire economies of Austria, Norway, and Saudi Arabia. Although Walmart tends to be viewed as an American retailer, the firm earns more than one-quarter of its revenues outside the United States. Walmart owns significant numbers of stores, as of mid-2014, in Mexico (2,207), Brazil (556), Nhật bản (437), the United Kingdom (577), Canada (390), Chile (386), Argentina (105), and China (400). Walmart also participates in joint ventures in China (328 stores) and India (5). Even more modestly sized MNCs are still very powerful. If Kia were a country, its current sales level of approximately $42 billion (in 2012) would place it in the top 75 among the more than 180 nations in the world (Wal-Mart Stores Inc., 2014).
Multinationals such as Kia and Walmart have chosen an international strategy to guide their efforts across various countries. There are three main international strategies available: (1) multidomestic, (2) global, and (3) transnational (Figure 7.23 “International Strategy”). Each strategy involves a different approach to trying to build efficiency across nations while remaining responsive to variations in customer preferences and market conditions.
Multidomestic Strategy
A firm using a sacrifices efficiency in favor of emphasizing responsiveness to local requirements within each of its markets. Rather than trying to force all of its American-made shows on viewers around the globe, MTV customizes the programming that is shown on its channels within dozens of countries, including New Zealand, Portugal, Pakistan, and India.
Figure 7.23: International Strategy [Image
description]Similarly, food company H. J. Heinz adapts its products to match local preferences. Because some Indians will not eat garlic and onion, for example, Heinz offers them a version of its signature ketchup that does not include these two ingredients.
Figure 7.24: Baked beans flavored with curry? This H. J. Heinz product is very popular in the United Kingdom.Global Strategy
A firm using a sacrifices responsiveness to local requirements within each of its markets in favor of emphasizing efficiency. This strategy is the complete opposite of a multidomestic strategy. Some minor modifications to products and services may be made in various markets, but a global strategy stresses the need to gain economies of scale by offering essentially the same products or services in each market.
Microsoft, for example, offers the same software programs around the world but adjusts the programs to match local languages. Similarly, consumer goods maker Procter & Gamble attempts to gain efficiency by creating global brands whenever possible. Global strategies also can be very effective for firms whose product or service is largely hidden from the customer’s view, such as silicon chip maker Intel. For such firms, variance in local preferences is not very important.
Transnational Strategy
A firm using a seeks a middle ground between a multidomestic strategy and a global strategy. Such a firm tries to balance the desire for efficiency with the need to adjust to local preferences within various countries. For example, large fast-food chains such as McDonald’s and KFC rely on the same brand names and the same core menu items around the world. These firms make some concessions to local tastes too. In France, for example, wine can be purchased McDonald’s. This approach makes sense for McDonald’s because wine is a central element of French diets.
- Multinational corporations choose from among three basic international strategies: (1) multidomestic, (2) global, and (3) transnational. These strategies vary in their emphasis on achieving efficiency around the world and responding to local needs.
References
Standard & Poor’s Ratings Services. (2014). Stock report on Walmart. Retrieved from ://www.standardandpoors.com/ratings/en/us?rpqSearch=NO&pageNav=No&searchText=Walmart%20stores%20Inc.&searchField=Entity
Wal-Mart Stores Inc. (2014). Our Locations. Retrieved from ://corporate.walmart.com/our-story/our-business/locations/
Image description
Figure 7.23 International Strategy
“What’ for dinner?” is a question Of interest to folks Of nations. The answer depends, in some part, on the international strategy of the corporations that provide foods, drinks, and condiments worldwide. Firms choose between the potential trade-offs between efficiency in production/distribution and responsiveness to local market preferences. Below we provide examples of how a firm’s decision may provide some answers to how you might fill your belly.
Low local responsivenessHigh local responsivenessHigh global efficiencyA global strategy – where minor or no modifications to products and services are made – and is used by iconic products such as Tabasco. Nestlé uses a transitional strategy where some products are available worldwide while some others are only sold in selected markets. Low global efficiencyn/a Heinz uses a multidomestic strategy where foods are customized to be responsive to local tastes.Return to Figure 7.23
What is the domestic exporter strategy?
The domestic exporter strategy is characterized by heavy centralization of corporate activities in the home country of origin. Nearly all international companies begin this way, and some move on to other forms.Which of the following best describes the domestic exporter strategy for developing global business?
Which of the following best describes the domestic exporter strategy for developing global business? The domestic exporter strategy is a form of business organization characterized by heavy centralization of corporate activities in the home country of origin.What are the strategies in global business?
In fact, there are four different common strategies businesses use to expand internationally:. International strategy.. Multidomestic strategy.. Global strategy.. Transnational strategy..What are the 4 global strategies?
Four main global strategies form the basis for global firms' organizational structure. These are domestic exporter, multinational, franchiser, and transnational. Each of these strategies is pursued with a specific business organizational structure (see Table 16-3). Tải thêm tài liệu liên quan đến nội dung bài viết In terms of global business strategy and structure, a domestic exporter strategy: