Mẹo Hướng dẫn Standardization is associated with which of the following management orientations Mới Nhất
Hoàng Thị Hương đang tìm kiếm từ khóa Standardization is associated with which of the following management orientations được Cập Nhật vào lúc : 2022-11-30 20:22:03 . Với phương châm chia sẻ Bí kíp Hướng dẫn trong nội dung bài viết một cách Chi Tiết Mới Nhất. Nếu sau khi đọc tài liệu vẫn ko hiểu thì hoàn toàn có thể lại phản hồi ở cuối bài để Admin lý giải và hướng dẫn lại nha.Global Marketing, 9e (Keegan)
Chapter 1 Introduction to Global Marketing
1) The best-selling smartphone in China is marketed by:
A) Samsung.
B) Xiaomi.
C) Apple.
D) Tập đoàn Mitsubishi.
E) Android.
Answer: B
Difficulty: 2: Moderate
Chapter LO: 1.1: Use the product/market growth matrix to explain the various ways a company
can expand globally.
AACSB: Application of knowledge
2) In global markets, Starbucks is a good example of simultaneously executing all of the growth
strategies except:
A) Market penetration.
B) Market development.
C) Product development.
D) Market orientation.
E) Diversification.
Answer: D
Difficulty: 2: Moderate
Chapter LO: 1.1: Use the product/market growth matrix to explain the various ways a company
can expand globally.
AACSB: Application of knowledge
3) Starbucks dropped the word "Coffee" from its logo. This is an example of:
A) Standardization.
B) Adaptation.
C) Diversification.
D) Automation.
E) Modernization.
- What are the 4 types of management orientations in global marketing?What is a geocentric management orientation?Which orientation reinforces that home country is superior?
Answer: C
Difficulty: 2: Moderate
Chapter LO: 1.1: Use the product/market growth matrix to explain the various ways a company
can expand globally.
AACSB: Application of knowledge
1
Copyright © 2022 Pearson Education, Inc.
4) McDonald's developed a vegetarian burger in India. This is an example of:
A) Market Penetration.
B) Market Development.
C) Market Diversification.
D) Product Development.
E) Global Marketing.
Answer: D
Difficulty: 2: Moderate
Chapter LO: 1.1: Use the product/market growth matrix to explain the various ways a company
can expand globally.
AACSB: Application of knowledge
5) A fundamental difference between regular marketing and global marketing is the:
A) lack of marketing mix.
B) scope of activities.
C) lack of strategic planning.
D) focus on resources.
E) lack of communication.
Answer: B
Difficulty: 2: Moderate
Chapter LO: 1.1: Use the product/market growth matrix to explain the various ways a company
can expand globally.
AACSB: Application of knowledge
6) Walmart exited from the German market due to the fact that Germans
A) could find lower prices discount stores.
B) preferred shopping in larger malls.
C) did not care for American businesses.
D) preferred "all-in-one" store.
E) preferred only European businesses.
Answer: A
Difficulty: 2: Moderate
Chapter LO: 1.1: Use the product/market growth matrix to explain the various ways a company
can expand globally.
AACSB: Application of knowledge
2
Copyright © 2022 Pearson Education, Inc.
7) Starbucks entered India via an alliance with the Tata Group. They are sourcing coffee beans in
India and marketing them Starbucks stores throughout the world. This is an example of:
A) Market Penetration.
B) Market Development.
C) Market Diversification.
D) Product Development.
E) Regular Marketing.
Answer: B
Difficulty: 2: Moderate
Chapter LO: 1.1: Use the product/market growth matrix to explain the various ways a company
can expand globally.
AACSB: Application of knowledge
8) Four decades ago, the phrase global marketing did not exist.
Answer: TRUE
Difficulty: 1: Easy
Chapter LO: 1.1: Use the product/market growth matrix to explain the various ways a company
can expand globally.
AACSB: Application of knowledge
9) A critical reason why companies need to take global marketing seriously is survival.
Answer: TRUE
Difficulty: 2: Moderate
Chapter LO: 1.1: Use the product/market growth matrix to explain the various ways a company
can expand globally.
AACSB: Application of knowledge
10) A fundamental difference between regular marketing and global marketing is the scope of
activities.
Answer: TRUE
Difficulty: 1: Easy
Chapter LO: 1.1: Use the product/market growth matrix to explain the various ways a company
can expand globally.
AACSB: Application of knowledge
11) Starbucks offers a loyalty card and rewards program in the United States with an app that
displays a bar code that can be scanned by the barista. This is an example of "market
development."
Answer: FALSE
Difficulty: 2: Moderate
Chapter LO: 1.1: Use the product/market growth matrix to explain the various ways a company
can expand globally.
AACSB: Analytical thinking
3
Copyright © 2022 Pearson Education, Inc.
12) If Nestlé decides not to market biscuits (cookies) in the United States due to competitive
reasons, it is considered to be having a lack of strategic focus and missed opportunity.
Answer: FALSE
Difficulty: 2: Moderate
Chapter LO: 1.1: Use the product/market growth matrix to explain the various ways a company
can expand globally.
AACSB: Analytical thinking
13) What is "global marketing" and how does it differ from "regular marketing"? Giving
examples of least one major corporation that explains these differences.
Answer: Marketing is an organizational function and a set of processes for creating,
communicating, and delivering value to customers. An organization that engages in global
marketing focuses its resources and competencies on global market opportunities and threats. A
fundamental difference between "regular marketing" and "global marketing" is the scope of
activities. A company that engages in global marketing conducts important business activities
outside the home-country market. For example, as Walmart expands into Guatemala and other
Central America countries, it is implementing a market development strategy.
Difficulty: 2: Moderate
Chapter LO: 1.1: Use the product/market growth matrix to explain the various ways a company
can expand globally.
AACSB: Application of knowledge
14) The essence of marketing worldwide is to surpass the competition in creating perceived
value, which can be represented as:
A) Value = Price/Benefits.
B) Value = Benefits/Price.
C) Value = Benefits × Price.
D) Value = Benefits - Price.
E) Value = Benefits + Price.
Answer: B
Difficulty: 3: Challenging
Chapter LO: 1.2: Describe how companies in global industries pursue competitive advantage.
AACSB: Analytical thinking
15) The marketing mix is integral to the value equation which is represented by:
A) Value = Price/Benefits.
B) Value = Benefits/Price.
C) Value = Benefits × Price.
D) Value = Benefits - Price.
E) Value = Benefits + Price.
Answer: B
Difficulty: 3: Challenging
Chapter LO: 1.2: Describe how companies in global industries pursue competitive advantage.
AACSB: Analytical thinking
4
Copyright © 2022 Pearson Education, Inc.
16) Renault and its rivals are racing to offer middle-class consumers a new value proposition by
selling cars for the equivalent of $10,000 or less. On the heels of Renault's success with Dacia
Logan came the $2,500 Nano from India's Tata Motors. This illustrates that:
A) consumers are looking for low price irrespective of quality.
B) Renault is overcharging for their cars compared to their competitors.
C) higher product development costs are a driving force behind globalization.
D) market success depends on reaching a threshold of acceptable quality for consumers.
E) cars are not very popular in emerging markets like India.
Answer: D
Difficulty: 3: Challenging
Chapter LO: 1.2: Describe how companies in global industries pursue competitive advantage.
AACSB: Analytical thinking
17) Starbucks entered India via an alliance with the Tata Group. This is an example of "market
penetration."
Answer: FALSE
Difficulty: 2: Moderate
Chapter LO: 1.2: Describe how companies in global industries pursue competitive advantage.
AACSB: Analytical thinking
18) Starbucks dropped the word "Coffee" from its logo when it acquired a juice maker and a
bakery. This is an example of "diversification."
Answer: TRUE
Difficulty: 2: Moderate
Chapter LO: 1.2: Describe how companies in global industries pursue competitive advantage.
AACSB: Analytical thinking
19) Nike dropped its well-known tag line "Just do it" in advertising women's clothing in Europe
and replaced it with slogan "Here I am" since college-age women in Europe are not as
competitive about sports as men are.
Answer: TRUE
Difficulty: 2: Moderate
Chapter LO: 1.2: Describe how companies in global industries pursue competitive advantage.
AACSB: Analytical thinking
20) The essence of marketing is to surpass the competition the task of creating perceived
value.
Answer: TRUE
Difficulty: 2: Moderate
Chapter LO: 1.2: Describe how companies in global industries pursue competitive advantage.
AACSB: Application of knowledge
21) The value equation can be represented as Value = Price/Benefits.
Answer: FALSE
Difficulty: 2: Moderate
Chapter LO: 1.2: Describe how companies in global industries pursue competitive advantage.
AACSB: Application of knowledge
5
Copyright © 2022 Pearson Education, Inc.
22) McDonald's global marketing strategy is based primarily on local marketing mix elements.
Answer: FALSE
Difficulty: 2: Moderate
Chapter LO: 1.2: Describe how companies in global industries pursue competitive advantage.
AACSB: Analytical thinking
23) Nonmonetary costs do not factor into the equation of value, which is represented by the
equation Value = Benefits/Price.
Answer: FALSE
Difficulty: 2: Moderate
Chapter LO: 1.2: Describe how companies in global industries pursue competitive advantage.
AACSB: Application of knowledge
24) Tang drink powder became a $1 billion brand as regional managers in the Middle East added
mango and pineapple flavors.
Answer: TRUE
Difficulty: 1: Easy
Chapter LO: 1.2: Describe how companies in global industries pursue competitive advantage.
AACSB: Application of knowledge
25) People and organizations that are both able and willing to buy are considered as markets.
Answer: TRUE
Difficulty: 1: Easy
Chapter LO: 1.2: Describe how companies in global industries pursue competitive advantage.
AACSB: Application of knowledge
26) When a company succeeds in creating more value for customers than its competitors do, that
company is said to enjoy competitive advantage.
Answer: TRUE
Difficulty: 3: Challenging
Chapter LO: 1.2: Describe how companies in global industries pursue competitive advantage.
AACSB: Application of knowledge
27) Explain with examples the benefits of competitive advantage and show how globalization
presents companies with unprecedented opportunities?
Answer: When a company succeeds in creating more value for customers than its competitors,
that company is said to enjoy "competitive advantage." It is measured relative to rivals in a given
industry. For example, Coca-Cola and Pepsi are trying to maintain a competitive advantage in
global markets. Globalization presents companies with unprecedented opportunities as well as
challenges. Achieving competitive advantage in a global industry requires executives and
managers to maintain a well-defined strategic focus. Globalization provides companies with
opportunities to develop new products, get new ideas, develop markets, expand brand
recognition, and eventually profits.
Difficulty: 2: Moderate
Chapter LO: 1.2: Describe how companies in global industries pursue competitive advantage.
AACSB: Application of knowledge
6
Copyright © 2022 Pearson Education, Inc.
28) Walmart's exit from the German market was due, in part, to the fact that German shoppers
could find lower prices stores known as:
A) All-in-one stores.
B) Dollar stores.
C) Discount sores.
D) Hard discounters.
E) Fresh & Easy stores.
Answer: D
Difficulty: 2: Moderate
Chapter LO: 1.3: Compare and contrast single-country marketing strategy with global marketing
strategy (GMS).
AACSB: Analytical thinking
29) The dimensions of global marketing strategy include all of the following except:
A) Concentration of marketing activities
B) Development of cultural activities
C) Coordination of marketing activities
D) Integration of competitive moves
E) Integration of marketing mix
Answer: B
Difficulty: 2: Moderate
Chapter LO: 1.3: Compare and contrast single-country marketing strategy with global marketing
strategy (GMS).
AACSB: Analytical thinking
30) The former chairman of Nestlé recently told an interviewer: "We are food and beverages. We
are not running bicycle shops. Even in food, we are not in all fields. There are certain areas we
do not touch. Also, we have no soft drinks because I have said we either buy Coca-Cola or we
leave it alone." What strategic marketing principle does the chairman's comment emphasize most
specifically?
A) customer value
B) competitive advantage
C) focus
D) myopia
E) policy of dealing only with Swiss businesses
Answer: C
Difficulty: 2: Moderate
Chapter LO: 1.3: Compare and contrast single-country marketing strategy with global marketing
strategy (GMS).
AACSB: Analytical thinking
7
Copyright © 2022 Pearson Education, Inc.
31) Nike recently adopted the slogan "Here I am" for its pan-European clothing advertising
targeting women. The decision to drop the famous "Just do it" tag line was based on the research
indicating that:
A) the famous slogan did not have accurate translation in European languages.
B) Europeans do not like tag lines that portray American thinking.
C) college-age women in Europe are not as competitive about sports as men are.
D) the old slogan conveys superiority of men over women.
E) European women want to differentiate themselves from men.
Answer: C
Difficulty: 3: Challenging
Chapter LO: 1.3: Compare and contrast single-country marketing strategy with global marketing
strategy (GMS).
AACSB: Analytical thinking
32) Burberry's global marketing strategy of offering "affordable luxury" to customers in the
United States, with a value proposition of being more expensive than Coach and less expensive
than Prada represents a focus on:
A) product.
B) price.
C) promotion.
D) position.
E) place.
Answer: B
Difficulty: 3: Challenging
Chapter LO: 1.3: Compare and contrast single-country marketing strategy with global marketing
strategy (GMS).
AACSB: Analytical thinking
33) Coke's worldwide success is based on:
A) adaptation of the marketing mix.
B) standardization of the marketing mix.
C) selected elements of the marketing mix.
D) using local sales force and vending machines.
E) using existing local infrastructure.
Answer: A
Difficulty: 2: Moderate
Chapter LO: 1.3: Compare and contrast single-country marketing strategy with global marketing
strategy (GMS).
AACSB: Application of knowledge
8
Copyright © 2022 Pearson Education, Inc.
34) McDonald's restaurants in France do not look like McDonald's elsewhere. This is an example
of:
A) think locally and act globally.
B) think globally and act locally.
C) diversification.
D) standardization
E) adaptation
Answer: A
Difficulty: 1: Easy
Chapter LO: 1.3: Compare and contrast single-country marketing strategy with global marketing
strategy (GMS).
AACSB: Analytical thinking
35) Harley-Davidson's competitive advantage is based, in part, on it's
A) shifting production outside of the United States.
B) new production facility in China.
C) "Made in the USA" positioning.
D) simultaneous production of Buell Motorcycles.
E) acquiring MV Augusta, an Italian motorcycle manufacturer.
Answer: C
Difficulty: 2: Moderate
Chapter LO: 1.3: Compare and contrast single-country marketing strategy with global marketing
strategy (GMS).
AACSB: Analytical thinking
36) The success of Uniqlo's retail stores can be attributed to it's decision to:
A) remain in Nhật bản.
B) locate in high population density areas.
C) locate in low population density areas.
D) manufacture most of their products in Nhật bản.
E) become the world's number one apparel retailer.
Answer: B
Difficulty: 2: Moderate
Chapter LO: 1.3: Compare and contrast single-country marketing strategy with global marketing
strategy (GMS).
AACSB: Analytical thinking
9
Copyright © 2022 Pearson Education, Inc.
37) A company that succeeds in global marketing:
A) pursues a "one size fits all" strategy by creating identical products for homogeneous markets.
B) customizes special products for each world country or region.
C) creates both standardized and localized products.
D) nurtures an ethnocentric management orientation.
E) uses localized products only.
Answer: C
Difficulty: 2: Moderate
Chapter LO: 1.3: Compare and contrast single-country marketing strategy with global marketing
strategy (GMS).
AACSB: Analytical thinking
38) An important managerial task in global marketing is learning to recognize the extent to
which it is possible to extend marketing plans as well as the extent to which adaptation is
desired. The way a company addresses this task is a reflection of the company's:
A) market penetration.
B) market diversification.
C) global marketing strategy.
D) product development.
E) product standardization.
Answer: C
Difficulty: 2: Moderate
Chapter LO: 1.3: Compare and contrast single-country marketing strategy with global marketing
strategy (GMS).
AACSB: Analytical thinking
39) Companies that fail to formulate adequate responses to the challenges and opportunities of
globalization will face all of the following consequences except:
A) getting absorbed by visionary enterprises.
B) getting absorbed by dynamic enterprises.
C) becoming locally profitable enterprises.
D) undergoing wrenching transformations.
E) simply disappearing from the business horizon.
Answer: C
Difficulty: 2: Moderate
Chapter LO: 1.3: Compare and contrast single-country marketing strategy with global marketing
strategy (GMS).
AACSB: Analytical thinking
10
Copyright © 2022 Pearson Education, Inc.
40) Statements that illustrate the success of global marketing include all of the following except:
A) the Coca-Cola Company supports its Coke brand by utilizing global and local marketing mix.
B) Apple is synonymous with cutting-edge innovation and high-tech design.
C) Italy's Benetton utilizes marketing as a knee-jerk reaction to world marketing needs.
D) the backbone of Caterpillar's global success is its network of dealers.
E) Germany's reputation for engineering and manufacturing provides a competitive advantage.
Answer: C
Difficulty: 3: Challenging
Chapter LO: 1.3: Compare and contrast single-country marketing strategy with global marketing
strategy (GMS).
AACSB: Analytical thinking
41) McDonald's serves McAloo Tikki Burger in India, McRice Burger in Malaysia, McOZ
Burger in Australia, Kiwi Burger in New Zealand, and McHuevo Burger in Uruguay and
McSamurai Burger in Thailand. These menu variations are examples of a:
A) combination of global and local marketing mix elements.
B) reflection of failure of U.S. menu items in those countries.
C) deviation from successful marketing practices.
D) replacement of standard menu names with fancy names.
E) selection of menu items that can be sold eventually in U.S. markets.
Answer: A
Difficulty: 2: Moderate
Chapter LO: 1.3: Compare and contrast single-country marketing strategy with global marketing
strategy (GMS).
AACSB: Analytical thinking
42) All of the following correctly states McDonald's approach to standardization and adaptation
of the marketing mix except:
A) McDonald's standardizes some product elements and adapts others.
B) McDonald's standardizes some place elements and adapts others.
C) McDonald's standardizes some promotion elements and adapts others.
D) McDonald's standardizes some price elements and adapts others.
E) McDonald's standardizes all product elements.
Answer: E
Difficulty: 2: Moderate
Chapter LO: 1.3: Compare and contrast single-country marketing strategy with global marketing
strategy (GMS).
AACSB: Analytical thinking
11
Copyright © 2022 Pearson Education, Inc.
43) Examples of effective global marketing by McDonald's include both standardized and
localized marketing mix elements. Which of the following does not represent a localized
element?
A) It serves McAloo tikki potato burger in India.
B) It uses the advertising slogan "I'm lovin' it."
C) It operates themed dining cars on the Swiss national rail system.
D) It has home delivery service in India.
E) It has slang nicknames such as MakDo in the Philippines and McDo in France.
Answer: B
Difficulty: 2: Moderate
Chapter LO: 1.3: Compare and contrast single-country marketing strategy with global marketing
strategy (GMS).
AACSB: Analytical thinking
44) Globalization is presenting significant marketing opportunities to sports organizations such
as the National Basketball Association and the National Football League.
Answer: TRUE
Difficulty: 2: Moderate
Chapter LO: 1.3: Compare and contrast single-country marketing strategy with global marketing
strategy (GMS).
AACSB: Application of knowledge
45) A U.S. company that focuses on the countries included in the North American Free Trade
Agreement (NAFTA) has a regiocentric orientation.
Answer: TRUE
Difficulty: 2: Moderate
Chapter LO: 1.3: Compare and contrast single-country marketing strategy with global marketing
strategy (GMS).
AACSB: Analytical thinking
46) An industry is considered to be global to the extent that its industry position in one country is
dependent upon the industry position in other countries.
Answer: FALSE
Difficulty: 2: Moderate
Chapter LO: 1.3: Compare and contrast single-country marketing strategy with global marketing
strategy (GMS).
AACSB: Application of knowledge
47) A company with a geocentric orientation views the world as a potential market and strives to
develop integrated global strategies.
Answer: TRUE
Difficulty: 3: Challenging
Chapter LO: 1.3: Compare and contrast single-country marketing strategy with global marketing
strategy (GMS).
AACSB: Application of knowledge
12
Copyright © 2022 Pearson Education, Inc.
48) McAloo Tikka potato burger offered in India is an example of standardization.
Answer: FALSE
Difficulty: 2: Moderate
Chapter LO: 1.3: Compare and contrast single-country marketing strategy with global marketing
strategy (GMS).
AACSB: Application of knowledge
49) What are the dimensions of global marketing strategy (GMS) that pertain to marketing
management?
Answer: GMS has three dimensions that pertain to marketing management. First, "concentration
of marketing activities" such as promotional campaigns or pricing decisions is performed in one
or a few country locations. The second, "coordination of marketing activities," refers to the
extent to which marketing activities related to the marketing mix are planned and executed
interdependently around the globe. Finally, "integration of competitive moves" is the extent to
which a firm's competitive marketing tactics in different parts of the world are interdependent. In
essence, GMS should enhance the firm's performance on a worldwide basis.
Difficulty: 2: Moderate
Chapter LO: 1.3: Compare and contrast single-country marketing strategy with global marketing
strategy (GMS).
AACSB: Application of knowledge
50) Why is it important for a firm to have global marketing strategy?
Answer: A firm's global marketing strategy (GMS) can enhance its worldwide performance. The
GMS addresses several issues. First is the nature of the marketing program in terms of the
balance between a standardized (extension) approach to the marketing mix elements and a
localized (adaptation) approach that is responsive to country or regional differences. Second is
the concentration of marketing activities in a few countries or the dispersal of such activities
across many countries. Companies that engage in global marketing can also engage in
coordination of marketing activities. Finally, a firm's GMS addresses the issue of global market
participation.
Difficulty: 2: Moderate
Chapter LO: 1.3: Compare and contrast single-country marketing strategy with global marketing
strategy (GMS).
AACSB: Application of knowledge
13
Copyright © 2022 Pearson Education, Inc.
51) The Coca-Cola Company has convincingly demonstrated that the ability to think globally
and act locally can be a source of competitive advantage. Justify this statement using examples.
Answer: Coke achieved success in Nhật bản by spending a great giảm giá of time and money to become
an insider. The company built a complete local infrastructure with its sales force and vending
machine operations. Coke's success in Nhật bản is a function of its ability to achieve "global
localization," being as much of an insider as a local company but still reaping the benefits of
worldwide operations. The company is adept adapting sales promotion, distribution, and
customer service efforts to local needs. Coke has become one of the brands that have spent time
and money getting this experience in unknown territories.
Difficulty: 2: Moderate
Chapter LO: 1.3: Compare and contrast single-country marketing strategy with global marketing
strategy (GMS).
AACSB: Application of knowledge
52) Using McDonald's as an example, show how effective global marketing can be successfully
achieved.
Answer: The particular approach to global marketing that a company adopts will depend on
industry conditions and its source or sources of competitive advantage. McDonald's standardized
product is Big Mac which is localized in various countries, such as McAloo Tikka Burger in
India. Similar products with local slang names were used adapting to tastes in different countries.
For promotion the standardized slogan "I'm lovin' it" is used whereas individual promotion is
used in different countries. Freestanding restaurants are a standardized version, which is
localized in several countries by having kiosks or home delivery. Similarly, the average price of
Big Mac is used as a standard which is localized on the basis of currency fluctuation and
affordability.
Difficulty: 2: Moderate
Chapter LO: 1.3: Compare and contrast single-country marketing strategy with global marketing
strategy (GMS).
AACSB: Application of knowledge
53) Today, the success of Honda and Toyota in world markets is primarily due to:
A) exporting cars from factories in Nhật bản.
B) reporting cars are made in the USA.
C) exporting cars from Nhật bản to European countries.
D) assembling cars in Nhật bản and Europe.
E) manufacturing cars in the Americas, Asia, and Europe.
Answer: E
Difficulty: 2: Moderate
Chapter LO: 1.4: Identify the companies the top of the Global 500 rankings.
AACSB: Analytical thinking
14
Copyright © 2022 Pearson Education, Inc.
54) The largest single market in the world in terms of national income is the United States
representing roughly ________ of the total world market for all products and services.
A) 25%
B) 35%
C) 55%
D) 65%
E) 75%
Answer: A
Difficulty: 2: Moderate
Chapter LO: 1.4: Identify the companies the top of the Global 500 rankings.
AACSB: Application of knowledge
55) Even though the dollar value of the home market for Japanese companies is the third largest
in the world, the market outside Nhật bản is ________ of the world market potential for Japanese
companies.
A) 40%
B) 55%
C) 70%
D) 90%
E) 95%
Answer: D
Difficulty: 1: Easy
Chapter LO: 1.4: Identify the companies the top of the Global 500 rankings.
AACSB: Application of knowledge
56) According to the Fortune magazine's ranking of the global 500 companies for 2014, the
largest corporation based on revenues is:
A) Exxon Corporation.
B) Toyota Motors.
C) Royal Dutch Shell.
D) General Electric.
E) Walmart stores.
Answer: E
Difficulty: 1: Easy
Chapter LO: 1.4: Identify the companies the top of the Global 500 rankings.
AACSB: Application of knowledge
15
Copyright © 2022 Pearson Education, Inc.
57) As apparent from the 2014 rankings of Fortune magazine's global 500 companies,
Volkswagen is trying to unseat ________, the world's most valuable car company.
A) GM
B) Daimler AG
C) Toyota
D) Ford
E) Chrysler
Answer: C
Difficulty: 1: Easy
Chapter LO: 1.4: Identify the companies the top of the Global 500 rankings.
AACSB: Application of knowledge
58) U.S. companies that wish to achieve maximum growth potential must "go global," because
25 percent of world market potential is outside their home country.
Answer: FALSE
Difficulty: 2: Moderate
Chapter LO: 1.4: Identify the companies the top of the Global 500 rankings.
AACSB: Application of knowledge
59) According to Fortune Magazine, Walmart is ranked number one in revenue, although it
currently generates only about one-third of its revenues outside the United States.
Answer: TRUE
Difficulty: 2: Moderate
Chapter LO: 1.4: Identify the companies the top of the Global 500 rankings.
AACSB: Application of knowledge
60) The worldview of a company's personnel can be described by all of the following types of
orientation except:
A) Ethnocentric.
B) Geocentric.
C) Technocentric.
D) Polycentric.
E) Regiocentric.
Answer: C
Difficulty: 2: Moderate
Chapter LO: 1.5: Explain the stages a company goes through as its management orientation
evolves from domestic and ethnocentric to global and geocentric.
AACSB: Application of knowledge
16
Copyright © 2022 Pearson Education, Inc.
61) Ethnocentric orientation is sometimes associated with all of the following attitudes except:
A) national arrogance.
B) assumption of national superiority.
C) indifference to marketing opportunities.
D) selecting a standardized approach.
E) selecting an adaptation approach.
Answer: A
Difficulty: 2: Moderate
Chapter LO: 1.5: Explain the stages a company goes through as its management orientation
evolves from domestic and ethnocentric to global and geocentric.
AACSB: Application of knowledge
62) The cell phone division of Toshiba prospered by doing business in the domestic market.
When handset sales slowed, Atsutoshi Nishida, president of Toshiba noted, "We were thinking
only about Nhật bản. We really missed our chance." This statement is indicative of ________
orientation.
A) polycentric
B) ethnocentric
C) geocentric
D) technocentric.
E) regiocentric
Answer: B
Difficulty: 2: Moderate
Chapter LO: 1.5: Explain the stages a company goes through as its management orientation
evolves from domestic and ethnocentric to global and geocentric.
AACSB: Application of knowledge
63) A person who assumes that his or her home country is superior to the rest of the world is said
to have:
A) ethnocentric orientation.
B) polycentric orientation.
C) regiocentric orientation.
D) geocentric orientation.
E) none of the above
Answer: A
Difficulty: 2: Moderate
Chapter LO: 1.5: Explain the stages a company goes through as its management orientation
evolves from domestic and ethnocentric to global and geocentric.
AACSB: Application of knowledge
17
Copyright © 2022 Pearson Education, Inc.
64) Nissan's earlier vehicles were difficult to start in many parts of the United States during the
cold winter months. In northern Nhật bản, it was customary for many car owners to put blankets
over the hoods of their cars during winter months. Nissan's assumption was that Americans
would do the same thing. This is an example of:
A) ethnocentric orientation.
B) polycentric orientation.
C) regiocentric orientation.
D) geocentric orientation.
E) geopolitic orientation.
Answer: A
Difficulty: 2: Moderate
Chapter LO: 1.5: Explain the stages a company goes through as its management orientation
evolves from domestic and ethnocentric to global and geocentric.
AACSB: Application of knowledge
65) At Procter & Gamble, one of the problems they were facing was that 80-plus country teams
were all acting independently. Pampers Europe was not collaborating with Pampers North
America. This example illustrates the differences due to their:
A) geocentric orientation.
B) regiocentric orientation.
C) polycentric orientation.
D) ethnocentric orientation.
E) poor globalization orientation.
Answer: B
Difficulty: 2: Moderate
Chapter LO: 1.5: Explain the stages a company goes through as its management orientation
evolves from domestic and ethnocentric to global and geocentric.
AACSB: Application of knowledge
66) Unilever, the Anglo-Dutch consumer products company, one time had 30 different package
designs and 48 different formulations for its Rexona deodorant brand. This is an example of:
A) ethnocentric orientation.
B) polycentric orientation.
C) regiocentric orientation.
D) geocentric orientation.
E) transnational orientation.
Answer: B
Difficulty: 3: Challenging
Chapter LO: 1.5: Explain the stages a company goes through as its management orientation
evolves from domestic and ethnocentric to global and geocentric.
AACSB: Application of knowledge
18
Copyright © 2022 Pearson Education, Inc.
67) Transnational companies, such as Toyota and Honda, have characteristic features that
include:
A) being in both global markets and utilizing global supply chains.
B) characterized by a mind-set of being "stateless."
C) using both localized and standardized elements in marketing programs.
D) decisions made on the basis of ongoing research.
E) all of the above.
Answer: E
Difficulty: 3: Challenging
Chapter LO: 1.5: Explain the stages a company goes through as its management orientation
evolves from domestic and ethnocentric to global and geocentric.
AACSB: Application of knowledge
68) A key factor that distinguishes transnational companies from international companies is their
________ for the marketing program.
A) use of localized elements
B) use of extension elements
C) needs assessment
D) domestic research
E) mind-set
Answer: E
Difficulty: 3: Challenging
Chapter LO: 1.5: Explain the stages a company goes through as its management orientation
evolves from domestic and ethnocentric to global and geocentric.
AACSB: Application of knowledge
69) A type of advantage that a global company possesses by virtue of the fact that it has
experience in more than one country is referred to as:
A) Leverage.
B) Transferability.
C) Flexibility.
D) Capability.
E) Accountability.
Answer: A
Difficulty: 2: Moderate
Chapter LO: 1.5: Explain the stages a company goes through as its management orientation
evolves from domestic and ethnocentric to global and geocentric.
AACSB: Application of knowledge
19
Copyright © 2022 Pearson Education, Inc.
70) A number of multilateral trade agreements have accelerated the pace of global integration
which include:
A) NAFTA.
B) GATT.
C) WTO.
D) EU.
E) all of the above
Answer: E
Difficulty: 1: Easy
Chapter LO: 1.5: Explain the stages a company goes through as its management orientation
evolves from domestic and ethnocentric to global and geocentric.
AACSB: Application of knowledge
71) Pfizer, Merck, Novartis, and other pharmaceutical companies have little choice but to engage
in global marketing since:
A) there is little demand for their products in home countries.
B) their research centers are located overseas.
C) no single market is large enough to recover costs incurred in research.
D) there is more demand overseas for their products.
E) technology is not available in home countries.
Answer: C
Difficulty: 2: Moderate
Chapter LO: 1.5: Explain the stages a company goes through as its management orientation
evolves from domestic and ethnocentric to global and geocentric.
AACSB: Application of knowledge
72) In their book, Daniel Yergin and Joseph Stanislaw wrote "Governments are getting out of
businesses by disposing of what amounts to trillions of dollars of assets. Everything is going–
from steel plants and phone companies . . . to hotels, restaurants, and nightclubs." This is an
indication of:
A) the fact that governments can make more money by selling assets.
B) privatization is becoming a driving force for global marketing.
C) these businesses are considered as closed markets.
D) foreign companies are competing with governments.
E) there is less demand for these type of companies.
Answer: B
Difficulty: 3: Challenging
Chapter LO: 1.5: Explain the stages a company goes through as its management orientation
evolves from domestic and ethnocentric to global and geocentric.
AACSB: Application of knowledge
20
Copyright © 2022 Pearson Education, Inc.
73) When a country like China is experiencing rapid economic growth, policymakers are likely
to:
A) look more favorably on outsiders.
B) look less favorably on outsiders.
C) experience more resistance toward outsiders.
D) feel threatened by outsiders.
E) none of the above
Answer: A
Difficulty: 3: Challenging
Chapter LO: 1.5: Explain the stages a company goes through as its management orientation
evolves from domestic and ethnocentric to global and geocentric.
AACSB: Application of knowledge
74) ________ refers to some type of advantage that a company enjoys by virtue of the fact that it
has experience in more than one country.
A) Transferability
B) Capability
C) Accountability
D) Leverage
E) Flexibility
Answer: D
Difficulty: 1: Easy
Chapter LO: 1.5: Explain the stages a company goes through as its management orientation
evolves from domestic and ethnocentric to global and geocentric.
AACSB: Application of knowledge
75) Some globalization strategies do not yield the expected results as evidenced by the:
A) acquiring of majority stake in Nissan Motor by Peugeot Citroen.
B) leverage resulting from scale economies.
C) leverage resulting from manufacturing.
D) larger scale improvement of quality.
E) unravelling of the DaimlerChrysler merger.
Answer: E
Difficulty: 2: Moderate
Chapter LO: 1.5: Explain the stages a company goes through as its management orientation
evolves from domestic and ethnocentric to global and geocentric.
AACSB: Application of knowledge
76) The term "polycentric" describes management's belief or assumption that each country in
which a company does business is the same as the home country business.
Answer: FALSE
Difficulty: 2: Moderate
Chapter LO: 1.5: Explain the stages a company goes through as its management orientation
evolves from domestic and ethnocentric to global and geocentric.
AACSB: Analytical thinking
21
Copyright © 2022 Pearson Education, Inc.
77) Toyota and Honda are two examples of companies that exhibit key characteristics of
transnationality.
Answer: TRUE
Difficulty: 2: Moderate
Chapter LO: 1.5: Explain the stages a company goes through as its management orientation
evolves from domestic and ethnocentric to global and geocentric.
AACSB: Analytical thinking
78) The geocentric orientation represents a synthesis of ethnocentrism and regiocentrism.
Answer: FALSE
Difficulty: 3: Challenging
Chapter LO: 1.5: Explain the stages a company goes through as its management orientation
evolves from domestic and ethnocentric to global and geocentric.
AACSB: Analytical thinking
79) Multinational companies pursuing strategies of product adaptation run the risk of failing to
be successful against global competitors that have recognized opportunities to serve global
customers.
Answer: TRUE
Difficulty: 2: Moderate
Chapter LO: 1.5: Explain the stages a company goes through as its management orientation
evolves from domestic and ethnocentric to global and geocentric.
AACSB: Analytical thinking
80) A global company possesses the unique opportunity to develop leverage.
Answer: TRUE
Difficulty: 1: Easy
Chapter LO: 1.5: Explain the stages a company goes through as its management orientation
evolves from domestic and ethnocentric to global and geocentric.
AACSB: Application of knowledge
81) Leverage from scale economies is limited to manufacturing industries.
Answer: FALSE
Difficulty: 2: Moderate
Chapter LO: 1.5: Explain the stages a company goes through as its management orientation
evolves from domestic and ethnocentric to global and geocentric.
AACSB: Application of knowledge
82) A company which is ethnocentric will expand geographically.
Answer: FALSE
Difficulty: 2: Moderate
Chapter LO: 1.5: Explain the stages a company goes through as its management orientation
evolves from domestic and ethnocentric to global and geocentric.
AACSB: Application of knowledge
22
Copyright © 2022 Pearson Education, Inc.
83) Discuss the impact of management myopia and organizational culture on the globalization of
a corporation?
Answer: There are several examples where management simply ignores opportunities to pursue
global marketing. A company that is "nearsighted" and ethnocentric will not expand
geographically. For example, Anheuser-Busch, the brewer of Budweiser beer, lost its
independence after years of focusing primarily on the domestic U.S. market. Myopia is also a
recipe for market disaster if headquarters attempts to dictate when it should listen. Global
marketing does not work without a strong local team that can provide information about local
market conditions.
Difficulty: 2: Moderate
Chapter LO: 1.5: Explain the stages a company goes through as its management orientation
evolves from domestic and ethnocentric to global and geocentric.
AACSB: Application of knowledge
84) Giving examples to show the differences between ethnocentric and polycentric orientation.
Answer: A manager who assumes that his or her home country is superior to the rest of the
world is said to have an ethnocentric orientation. Polycentric orientation is the opposite of
ethnocentric orientation, where a manager assumes that each country in which a company does
business is unique. In ethnocentric orientation, foreign operations or markets are typically
viewed as being secondary or subordinate to domestic ones. For example Nissan's ethnocentric
orientation caused managers to believe that consumers all over the world should and would
behave as do the Japanese. In Northern Nhật bản, people would put blankets over the hoods of their
cars during cold winters and managers assumed that people in the United States should be able to
do the same. Citicorp's financial company executives have polycentric orientation, where the
assumption was that each country is different, and there is a need for a localized or adaptation
approach.
Difficulty: 3: Challenging
Chapter LO: 1.5: Explain the stages a company goes through as its management orientation
evolves from domestic and ethnocentric to global and geocentric.
AACSB: Application of knowledge
85) Anheuser-Busch, the brewer of Budweiser beer, lost its independence after years of focusing
primarily on the domestic U.S. market. This is most likely a result of:
A) management myopia.
B) national controls.
C) opposition to globalization.
D) newcomers from emerging markets.
E) organizational culture.
Answer: A
Difficulty: 2: Moderate
Chapter LO: 1.6: Discuss the driving and restraining forces affecting global integration today.
AACSB: Analytical thinking
23
Copyright © 2022 Pearson Education, Inc.
86) In the United States, some people believe that globalization has depressed the wages of
American workers resulting in the loss of both blue-collar and white-collar jobs. This is an
example of:
A) discrimination.
B) domination.
C) globaphobia.
D) management myopia.
E) economic crisis.
Answer: C
Difficulty: 2: Moderate
Chapter LO: 1.6: Discuss the driving and restraining forces affecting global integration today.
AACSB: Analytical thinking
87) McDonald's has been in many country markets long enough that a new generation of
consumers has grown up with McDonald's and are not aware of the company's U.S. origins. On
the basis of this summary, what is the highest stage of corporate development that McDonald's
arguably has achieved?
A) international
B) multinational
C) global
D) transnational
E) myopic
Answer: D
Difficulty: 2: Moderate
Chapter LO: 1.6: Discuss the driving and restraining forces affecting global integration today.
AACSB: Analytical thinking
88) Anheuser-Busch, the brewer of Budweiser beer, lost its independence after years of focusing
primarily on the U.S. market.
Answer: TRUE
Difficulty: 2: Moderate
Chapter LO: 1.6: Discuss the driving and restraining forces affecting global integration today.
AACSB: Analytical thinking
89) Globaphobia is a term which describes a hostile attitude toward global brands or company
policies that appear to result in hardship for some individuals or countries while benefiting
others.
Answer: TRUE
Difficulty: 2: Moderate
Chapter LO: 1.6: Discuss the driving and restraining forces affecting global integration today.
AACSB: Analytical thinking
24
Copyright © 2022 Pearson Education, Inc.
90) Global marketing does not necessarily mean operating everywhere since there are forces
affecting global integration and global marketing. Justify this statement using examples based on
the world economic trends.
Answer: Economic growth in key developing countries creates market opportunities that provide
a major incentive for companies to expand globally. Due to the rising per capita incomes in
India, China, and elsewhere, the growing ranks of middle-class consumers have more money to
spend than in the past. At the same time, slow growth in industrialized countries has compelled
management to look ahead for opportunities in nations or regions with high rates of growth.
Also, the economic growth has reduced resistance that might otherwise have developed in
response to the entry of foreign firms into domestic economies. The worldwide movement
toward không lấy phí markets, deregulation, and privatization is also a driving force. The trend toward
privatization is opening up formerly closed markets creating tremendous opportunities.
Difficulty: 3: Challenging
Chapter LO: 1.6: Discuss the driving and restraining forces affecting global integration today.
AACSB: Application of knowledge
91) List and describe the forces affecting local integration and global marketing.
Answer: The forces affecting local integration and global marketing are (a) Multilateral Trade
Agreements such as NAFTA which has expanded trade among the United States, Canada, and
Mexico; (b) converging market needs and wants and the information revolution: the development
of technology has a considerable impact on the market needs and wants; (c) transportation and
communication improvements: the technology for transportation and communication is changing
rapidly; (d) product development costs: new products require major investments and
considerable time; (e) world economic trends: growing economies worldwide have an impact on
global marketing; and (f) leverage: it is an advantage that a company enjoys by virtue of having
experience in more than one country.
Difficulty: 3: Challenging
Chapter LO: 1.6: Discuss the driving and restraining forces affecting global integration today.
AACSB: Application of knowledge
25
Copyright © 2022 Pearson Education, Inc.
What are the 4 types of management orientations in global marketing?
The different types of marketing orientation are as follows:. Sales orientation.. Market orientation.. Production orientation.. Societal orientation..What is a geocentric management orientation?
A management orientation based upon the assumption that there are similarities and differences in the world that can be understood and recognized in an integrated world strategy.Which orientation reinforces that home country is superior?
A person who assumes that his or her home country is superior to the rest of the world is said to have an ethnocentric orientation. Tải thêm tài liệu liên quan đến nội dung bài viết Standardization is associated with which of the following management orientations